The physicians of Heaton Eye Associates have been serving East Texas vision needs for over 21 years. We offer state-of-the-art technology with special services ranging from primary eye care to world-class laser surgery. 

Our physicians were the FIRST to offer LASIK laser vision correction in East Texas and have performed thousands of procedures since its inception. Heaton Eye Associates was also the FIRST in East Texas to perform the NearVision CK procedure, and are once again the FIRST to offer the new Crystalens and Verisyse Phakic Intraocular Lens (IOL) implantation procedures to East Texans. 

Our eyes are the windows to the world and to the beauty that surrounds us. They are vital tools in our work and play that contribute to the quality of life we lead. Eye care is essential in maintaining that quality.

The extensive care and energy that Heaton Eye Associates puts into maintaining our leadership position on information and technology in the rapidly evolving science of ophthalmology reflects our commitment to our patients.

We strive to enhance the quality of our patients' lives by providing reassurance, improving and maintaining vision, and preventing blindness through treatment and education.

To enhance the quality of life of our patients by providing reassurance, improving and maintaining vision, and preventing blindness through treatment and education.

TRUST:

- Honesty and Confidentiality: We speak the truth and honor the importance of privacy.

- Ethical: We are above reproach, making decisions based on sound values and principles.

- Integrity: We don't just "talk the talk", we "walk the walk" by consistently working in a trustworthy manner.

- Dedication: We do whatever it takes to serve our customers, associates, community and physicians with an outstanding work ethic.

- Responsible: We will honor our commitments and take accountability.



EXCEPTIONAL CUSTOMER SERVICE:

- Professionalism: We conduct ourselves on and off the job in a way that distinguishes us with "excellence." If it does not "build-up, edify, or problem-solve" we don't say it.

- Teamwork: We enjoy high morale and contribute a sense of belonging and responsibility as we work together to accomplish much more than could be done individually.

- Availability: We are proactive, taking the initiative to go the extra mile for others.

- Communication: We speak to one another with a positive and optimistic attitude ensuring that we listen well.

- Community Involvement: We enjoy participating in activities outside the office, eagerly volunteering in areas of special interest.



ATTITUDE OF COMPASSION:

- Diverse: We respect and value people from all heritages, cultures and upbringings.

- Willingness to serve: We proactively seek to help whomever we can each day.

- Quality of life: We are genuinely interested in helping others enjoy greater fulfillment in their life.

- Encouragement: We supportively catch each other in the act of doing things RIGHT. We acknowledge the special efforts of our teammates and affirm one another. We will show each person that they matter to us.



MOTIVATED TO GROW:

- Enthusiasm: We are positive in words and deeds. People love to be around Heaton Eye Associates because we show them they matter to us.

- Continuous Improvement: We diligently seek new and innovative ways to improve our work processes, knowledge and experience while enhancing the quality of service for our customers.

- Flexibility: We recognize the importance and necessity of change, and are therefore willing to adjust as needed or asked.

- Learner's Spirit: We seek to grow personally and professionally on an ongoing basis.

- Empowerment: We have confidence in our associates and co-workers, trusting their judgement and insights.